Page 72 - Shashwat - Restoring Green Economy
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                       John Elkington, Founder and Chief Pollinator at Volans is one of the founders of the global
                       sustainability movement, an experienced advisor to business, and a regarded keynote speaker
                       and contributor. He tackles some of the world’s most challenging problems, helping key actors
                       move from the responsibility agenda through resilience to regeneration. He has inspired a
                       number of Volans’ inquiries including Project Breakthrough, Tomorrow’s Capitalism Inquiry,
                       and the Green Swans Observatory. In 2021, he won the World Sustainability

                                                        IN THIS CONVERSATION WITH GRIHA COUNCIL, JOHN
                                                        ELKINGTON DISCUSSES THE CONCEPT OF THE TRIPLE
                                                        BOTTOM LINE, THE NEED TO EXAMINE CLIMATE-
                                                        DESTABILIZING COMPANIES AND CORPORATE
                                                        SUSTAINABILITY, AND THE IMPORTANCE OF
                                                        RESILIENCE IN BUSINESSES AMONG OTHER

                                                      GRIHA: Your book Cannibals with Forks: The Triple Bottom Line of
                                                      21st Century Business was released in 1997, yet it still holds relevance.
                                                      Can you tell us about the book’s message?
                                                               John Elkington (JE): Well, that seems like a lifetime
                                                               ago. It was my 13th book—and I have written another
                                                               seven since then. But it certainly had an impact on the
                                                               corporate responsibility agenda. The concept of the
                                                               triple bottom line, which I developed in the book, went
                                                               viral, as we would now say. It inspired and informed the
                                                               evolution of organizations like the Global Reporting
                                                               Initiative (GRI), the Dow Jones Sustainability Indices
                                                               (DJSI), and the B Corporation movement.
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